Inge W.H. van Empel1,*†, Eline A.F. Dancet1,2,3,†, Xander H.E. Koolman4, Willianne L.D.M. Nelen1, Elly A. Stolk5, Walter Sermeus3, Thomas M. D'Hooghe2 and Jan A.M. Kremer11Department of Obstetrics and Gynaecology, Radboud University Nijmegen Medical Centre, PO Box 9101, 6500 HB Nijmegen, The Netherlands 2Leuven University Fertility Centre, Leuven University Hospital, Leuven, Belgium 3Centre for Health Services & Nursing Research, Catholic University Leuven, Brussels, Belgium 4IPSE studies, Delft University of Technology, Delft, The Netherlands 5Department of Health Policy & Management, Erasmus Medical Centre, Rotterdam, The Netherlands *Correspondence address. E-mail: i.vanempel{at}obgyn.umcn.nl?† These authors contributed equally to this work. Received September 17, 2010. Revision received December 6, 2010. Accepted December 13, 2010. BACKGROUND High-quality healthcare should be effective, safe and patient-centred. How important patient-centredness is in relation to effectiveness of fertility care has never been investigated. This study aimed to determine and compare the importance of patient-centredness, relative to pregnancy rates, to patients and physicians. METHODS A discrete choice experiment (DCE) was designed. Participants had to choose between hypothetical fertility clinics differing in following attributes: travel time; pregnancy rate (effectiveness); physicians' attitude; information on treatment; and continuity of physicians (the latter three represent patient-centredness). A total of 1378 patients and 268 physicians from eight Dutch and Belgian fertility clinics received the DCE-questionnaire. The attributes' relative importance was analysed using multinomial logistic regression. Additionally, patients' actual choice behaviour was investigated. RESULTS In total, 925 patients and 227 physicians participated. Pregnancy rates were relatively more important to physicians. Patients assigned more value to patient-centredness (P< 0.001) and were willing to trade-off a higher pregnancy rate for patient-centredness than physicians recommended them to do (P< 0.05). For example, patients considered pregnancy rates 1.5 times as important as an interested physician's attitude, whereas physicians considered this 2.4 times as important (P< 0.001). The willingness to trade-off pregnancy rate for this attitude was 9.8% for patients and 6.3% for physicians (P< 0.001). A lack of patient-centredness was the most cited non-medical reason for changing fertility clinics. CONCLUSIONS Patients and physicians put considerable value on pregnancy rates. However, physicians significantly undervalue the importance of patient-centredness to patients. Clinics aiming to optimize the quality of their services should be aware of the substantial importance their patients assign to patient-centredness. © The Author 2011. Published by Oxford University Press on behalf of the European Society of Human Reproduction and Embryology. All rights reserved. For Permissions, please email: journals.permissions@oup.com This ArticleHum. Reprod. (2011) 26 (3): 584-593. doi: 10.1093/humrep/deq389 First published online: January 12, 2011
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